INTRODUCTION:

HYBRIS is an eCommerce product platform that addresses a family of products including experience of Customer and Management Hybris is a German company that sells enterprise Omnichannel and product content management software. It is a subsidiary of SAP SE. hybris was founded in Zug, Switzerland in 1997 by Carsten Thoma, Moritz Zimmermann, Klaas Hermanns, Christian Flaccus, and Andrea.

The new feature in SAP Hybris

•  Search and Navigation
• Adaptive Search UI Improvements for inherited items
• Solr Upgrade to 7.2.
• Enhanced Adaptive Search with Facet Values and Sole Sorts

Benefits:

•  The easier and faster configuration of boost rules
• Better shopping experiences, boost sales and conversion
• Intuitive and easy to use interface for business users

Personalization with Smart Edit

• The optimized user experience for business users
• Better customer experience with increased performance

Also, read: Top 10 ADVANTAGES OF SAP FOR SMALL INDUSTRY 

Backoffice Product Content Management

• Compare View: Compare selected products side-by-side
• Import media with Microsoft Excel Import
• Mass Data Editing capability for bulk Edit operations and bulk Approvals
• Bulk Operations on Products in Workflows

Benefits:

• Increase business efficiency
• Improve time to market
• Allow business users to easily and effectively fulfill complex business tasks

Promotion and rules engine

•  Order Entry Consumption: Consumption and availability of order entry items for promotion.
•  Rule Publication Queue: Efficient publishing mechanism for promotion rules.
• le Group Exclusivity: Configuration of exclusive promotion rules in a group

Benefits

• Drive sales and increase conversion
• Increase the user experience and efficiency for promotion management
• Improve the customer experience by offering the right combination of promotions

SAP integrations

•  SAP Hybris Marketing Cloud
• Enhancements to data privacy management
• Improved logic for stored recommendations
• SAP Hybris Revenue Cloud
• Consumer, product and order replication
• SAP S/4HANA and SAP ERP
• Substitution products

Benefits:

•  Additional integration scenarios and more end-to-end processes
• Increased transparency and control
• End-to-end customer engagement

Check Out: What Is SAP Fiori? Why You Should Become An SAP Fiori Developer?