INTRODUCTION:
HYBRIS is an eCommerce product platform that addresses a family of products including experience of Customer and Management Hybris is a German company that sells enterprise Omnichannel and product content management software. It is a subsidiary of SAP SE. hybris was founded in Zug, Switzerland in 1997 by Carsten Thoma, Moritz Zimmermann, Klaas Hermanns, Christian Flaccus, and Andrea.
The new feature in SAP Hybris
- Search and Navigation
- Adaptive Search UI Improvements for inherited items
- Solr Upgrade to 7.2.
- Enhanced Adaptive Search with Facet Values and Sole Sorts
Benefits:
- The easier and faster configuration of boost rules
- Better shopping experiences, boost sales and conversion
- Intuitive and easy to use interface for business users
Personalization with Smart Edit
- The optimized user experience for business users
- Better customer experience with increased performance
Also, read: Top 10 ADVANTAGES OF SAP FOR SMALL INDUSTRY
Backoffice Product Content Management
- Compare View: Compare selected products side-by-side
- Import media with Microsoft Excel Import
- Mass Data Editing capability for bulk Edit operations and bulk Approvals
- Bulk Operations on Products in Workflows
Benefits:
- Increase business efficiency
- Improve time to market
- Allow business users to easily and effectively fulfill complex business tasks
Promotion and rules engine
- Order Entry Consumption: Consumption and availability of order entry items for promotion.
- Rule Publication Queue: Efficient publishing mechanism for promotion rules.
- le Group Exclusivity: Configuration of exclusive promotion rules in a group
Benefits
- Drive sales and increase conversion
- Increase the user experience and efficiency for promotion management
- Improve the customer experience by offering the right combination of promotions
SAP integrations
- SAP Hybris Marketing Cloud
- Enhancements to data privacy management
- Improved logic for stored recommendations
- SAP Hybris Revenue Cloud
- Consumer, product and order replication
- SAP S/4HANA and SAP ERP
- Substitution products
Benefits:
- Additional integration scenarios and more end-to-end processes
- Increased transparency and control
- End-to-end customer engagement
Check Out: What Is SAP Fiori? Why You Should Become An SAP Fiori Developer?