App store optimization is the process of improving the visibility and running of an app in any app store search results and charts.

Our mini-course teaches students how to optimize an app’s listing in the app store and how to drive more downloads.

The course will cover topics on App Store Optimization, market research, title and description writing, visual asset creation, and tracking app performance. The course is designed to teach students how to optimize an app’s visibility and understand how to promote an app to the audience.

The course will cover the following:

• Introduction to ASO
• A study of app store algorithms and rankings
• Keyword research, visual set creation and, optimization
• Writing effective titles and descriptions
• Analyzing and app’s performance
• Driving traffic to an app’s listing

• Keyword research
• Review management
• Visual assets creation
• Tracking and analysis
• ASO manager