In this course, students will learn the fundamental skills and knowledge necessary to effectively design and strategize for a brand.

This includes developing a unique brand identity, creating brand guidelines, and defining the brand’s messaging and positioning in the market. 

Students will also learn how to conduct market research and analysis to understand the target audience and competitors. Students will also learn how to measure and track the effectiveness of a strategy and make adjustments as required.

Overall, the ultimate goal of the course is to help students understand how to create a compelling brand and a cohesive strategy that resonates with the audience and drives brand success. 

The course will cover the following:

• The importance of branding and understanding its role in the company’s success
• Conducting market research and identifying target audiences
• How to create a unique, sustainable brand identity
• Creating an overarching style guide for all communication
• Creating an agile branding strategy, including a value proposition and a positioning strategy
• Evaluating the effectiveness of the strategy
• Learn from case studies and industry best practices
• Hands-on training and tests to assess knowledge
• Including a final project – Developing a comprehensive branding strategy for real or fictional brands

• Branding
• Brand Strategist
• Brand Development
• Marketing Strategy