Pay-per-click is an adverting model where advertisers pay a fee anytime one of their ads is clicked. 

In this course, students will earn how to create manage, and optimize PPC campaigns to drive traffic to their websites. Along with PPC management, students will learn how to do keyword research, ad copywriting, bid management, and landing page optimization. Students will learn how ads need to be managed and changed for platforms like Google Ads, LinkedIn ads, Instagram Ads, and many more.

The course also covers such topics like marketing, conversion optimization, and PPC integrations into other channels.

The course will cover the following:

• Basics of PPC advertising
• Setting up a PPC account
• Ad creation
• Audience segmentation
• Advanced PPC strategies
• Tracking and Measuring success
• Exploring case studies

• Keyword Research
• Ad creation
• Campaign management
• Creativity