Web analytics is a certification course where students gain a comprehensive understanding of the principles d techniques used to measure, analyze, and optimize website performance. 

Students will learn about different data collection methods, platforms for analytics, automation systems, and metric tracking.

The course will also cover data mining tactics, digital marketing trends, and optimization strategies. The completion of the course will let students confidently assess a website’s performance and take decisions about digital marketing.

• Fundamentals of digital marketing and web analytics
• Data collection methods
• Analytics tools 
• Tracking Various Metrics
• Data Mining and Reporting strategies
• Trends in Digital Marketing

• Website Audit
• On-Page SEO
• Off-Page SEO
• Website Structure Optimization 
• Google Analytics 
• Sem Rush Tools