When digital marketing was first introduced to India – both as a concept as well as a career option – the existing marketers were hesitant about it.
Some viewed it with curiosity, others with skepticism; yet others saw it as a passing trend that’d disappear within months.
Little did they know that this online marketing was not just here to stay but would also slowly outperform traditional marketing strategies.
According to EMR, the digital marketing industry crossed the valuation of USD 4.5 billion in 2022. In the coming 5 years, this industry is estimated to see a CAGR of 32.1%, touching USD 24.1 billion by 2028.
For aspiring digital marketers, it translates to an abundance of career opportunities. This is precisely why we believe that getting a digital marketing certification is the best decision you can make right now.
Stay with us till the end to explore five ways in which this certification can prove to be helpful for your career. Let’s get started!
1. The future of digital marketing appears to be bright in India
We’ve already shown you a glimpse of how digital marketing is a lucrative industry in India above. Allow us to elaborate on that here.
The increased sales and usage of smartphones across the country in the last 5 years have resulted in an exponential growth of digital platform users. The youth of the country is drawn towards social media and the internet in general.
The mass shift from televisions to on-demand video platforms in the country has only added to the cause. This is why the internet is the best place for any marketer to grab their target audience’s attention.
For a marketer, this opens up more opportunities of creating brand awareness, work on lead generation seamlessly, boosting sales, and winning customers’ loyalty online.
Thus, the high demand for skilled digital marketers across the country.
2. High-paying jobs without any degree education
Another observation you can make from the digital marketing statistics shared in the introduction is how this concept is still relatively new to the country, especially as a stable career option.
In light of these facts, it’s understandable that the Indian education system is working on launching digital marketing courses with a proper degree.
But since that’s still a work in progress right now, almost all the companies are willing to employ graduates and post-graduates of any discipline as a digital marketer, provided you have a knack for it.
In other words, this is still an industry where skill and experience mean much more than a college degree. So, if you’re a graduate looking for a career change, now might be a good time to switch to the digital marketing industry.
Even if you’re a complete beginner, a decent digital marketing certification course can equip you with all you need to know starting out.
3. A diverse range of roles to pick from
Most freshers make the common mistake of assuming that the only job you can apply for in the digital marketing industry is a digital marketer. If you’re one of them, you couldn’t be further away from the truth.
Digital marketing is a diverse industry involving various smaller segments, and expecting a single person to gain expertise is unwise.
It involves forming a marketing strategy, researching the SEO, handling PPC (pay-per-click) ads, observing marketing analytics, understanding consumer behavior, and much more.
All medium and large-scale businesses understand this, which is why they have a dedicated digital marketing department, wherein there are several roles to apply for.
Here’s a list of some of these high-demand roles:
- SEO Specialist
- Content Marketing Manager
- Social Media Manager
- Email Marketing Manager
- PPC Specialist
- Digital Analytics Manager
- Inbound Marketer
If any of these fields catch your interest, you’re fit to start paving your way into the digital marketing industry.
4. The most flexible career in marketing
Anyone who is familiar with marketing knows about its major branches, which include consumer marketing, international marketing, business marketing, relationship marketing, retailing, and services marketing.
What some of you might not know is that digital marketing stands out as the most flexible branch of all. Wondering how? Well, because digital marketing covers the online aspects of marketing.
In other words, it can be done from any corner of the world, as long as you have a PC and a functional internet connection.
As a digital marketer, you’ll face no restrictions of working within the four walls of an office or sticking to a strict 9-to-5 schedule.
You choose your workspace AND your working hours. How many other career options can you say that about? Not many.
5. The cultivation of a creative mindset
Another fascinating truth about digital marketing is that this up-and-coming industry that’s continually evolving.
In order to stand ahead of the competition, digital marketers come up with new trends and experiment with various tactics frequently.
This requires out-of-the-box thinking and a creative approach to things. These soft skills are the pillars that make a successful digital marketer.
So, if creativity is a gift you’ve gotten in abundance, this field might be your calling.
Getting a Digital Marketing Certification: A multitude of Choices
Having talked at length about how entering the digital marketing industry is a great decision right now, let’s proceed to talk about its certification.
While you don’t need any degree qualification to become a digital marketer, you do need knowledge and insights into the industry to be able to start working, don’t you?
For those who are beginners, there are ample free sources to equip yourself with the fundamentals of the industry. The Google Digital Garage also offers a course that we highly recommend for all newcomers.
Once you’ve completed a free course and established the fundamentals, you’ll also have a gained a good idea of which branch of digital marketing you want to pursue.
As soon as you’ve reached a decision, you can look up customized digital marketing courses that focus on your preferences and enroll in one of them.
Speaking of customized learning, Futures Lab Technology also offers a customized program in Digital Marketing. Check out more details about it on their website.