Digital Marketing isn’t a new term in our country anymore. There was a time when not many people in India knew what it meant, but those days are long gone now.
And it makes sense, too. With the phenomenal rate that the digital marketing industry has been growing in the last couple of years – both in India as well as globally – it’s imperative for more businesses and professionals to know about it.
According to the statistics presented by WordStream, 63% more businesses have invested in digital marketing in 2022. And that’s not even all; these businesses direct about 72% of their total marketing budget towards digital marketing channels.
In light of these statistics, it’s obvious to assume that digital marketing is the future of marketing. So, if you’re someone who has little idea of what it means, now is a great time for you to take up a digital marketing course and change that.
A common question we keep getting from our readers is whether someone who’s already in a job can benefit from this course. To that, our answer is a big yes. Wondering why? Stick with us till the end to find out!
Digital Marketing courses can add gravity to your resume
While applying for your first job, the first document that you’re required to share is your resume. A resume is a culmination of all the important information about you, with a special focus on your academic qualifications and work experience (if any).
But do you know what part of your resume the recruiters are most interested in these days? They want to see what new skill you’ve learned while working. Various case studies indicate that upskilling as a professional is a highly sought-after trait in the corporate space.
This is exactly what a digital marketing course can help you with. It will make you stand out in the tough job competition, bringing you one step closer to employment.
They can boost your career: Hunt better prospects with a higher pay
As you can gather by now, upskilling is essential to beat the competition and land your dream job. But how is digital marketing, in particular, helpful for landing better-paying jobs? We’ll tell you now.
Indeed there are countless courses in countless streams available in the market today, but that doesn’t mean picking any course at random would be helpful. Keep in mind that a course can add value to your qualifications only if it’s in demand. And it won’t be easy for you to find a more in-demand course than digital marketing today.
No other market is booming like this one, and now is a most well-suited time to dip your toes in it. So, if you complete a digital marketing course, as opposed to other courses, it’s going to leave a better impression on the recruiters.
This also means that you’d be considered for better, higher-paying job prospects than the professionals without this certification.
They offer you the flexibility of learning alongside work
Upskilling yourself as a working professional is ten times more difficult than as a college student; we understand that. Sitting in front of a screen from 9-5 is an exhausting task in itself; to have time to invest in another activity seems next to impossible.
On the other hand, if you don’t upskill, you’ll soon be left behind in the rat race of the market, making it easier for someone to replace you at your job. So, what’s the solution here?
Taking up a digital marketing course can help you here as well. Because everything about it is related to the internet, enrolling in an online course will not make you feel like you’re missing out on anything important. Not many other distance and online courses can reassure you about it.
With an online digital marketing course, you’d have the liberty to study whenever and wherever you want. If you remain consistent, the course will be over before you reach your burnout phase for sure.
Having a steady 9-5 job as a working professional is great, but have you ever thought about taking your career into a different direction? Can you see yourself working as a freelancer, a consultant, or even owning a small business somewhere down the road? If you can, then you have all the more reason to enroll in a digital marketing course right now. Not only does it
Scope of Digital Marketing courses outside of work
Having a steady 9-5 job as a working professional is great, but have you ever thought about taking your career in a different direction? Can you see yourself working as a freelancer, a consultant, or even owning a small business somewhere down the road?
If you can, then you have all the more reason to enroll in a digital marketing course right now, because a good understanding of the digital market comes in handy in all these professions.
In fact, you never know how taking up this course can speed the process along, giving you the opportunity of leaving your corporate life behind earlier.
Because once you have a working knowledge of the online market, you’d be able to plan a lucrative path in it for yourself more easily. You’ll also explore how digital marketing is such a large industry where you can master any of the following skills to get paid:
- Email marketing
- Google Analytics
- Content Marketing
- Media Marketing
- Search Engine Optimization
- PPC Specialization
Upskilling yourself with Digital Marketing courses
With this, our discussion comes to a close. Above, we talked about how a digital marketing course could help your career as a working professional.
Throughout the blog, we learned how it could add more gravity to your resume and help you compete for better-paying jobs. We also discovered how much scope it has outside of work. Mastering this one skill can enable you to work as a successful consultant, freelancer, and even a business owner!
If you’ve made up your mind about enrolling in a digital marketing course and are on the lookout for which one to pursue, we have a recommendation for you.
An online IT training platform with over 20 years of EdTech experience, Future Labs Technology is a great place to learn digital marketing from.
Their programs are diverse and offer various customization options, alongside offering no-cost EMI plans for each one. If this sounds like the right match for you, check out their website to enroll and start learning!